Ever wondered what it’s like to be at the helm of some of the biggest brand experiences and corporate events? At XSEM, our Director of Events, Caroline Medcalf, lives and breathes the fast-paced world of event planning, seamlessly juggling creativity, logistics, and client expectations.
From early-morning strategy meetings to late-night venue visits, no two days are ever the same.
Monday - Strategy & Planning
Tuesday - Client Meetings & Creative Sessions
Wednesday - Site Visits & Supplier Coordination
Thursday - Event Execution & On-Site Management
Friday - Reflection & Future Planning
Read more about a week in the life of an Events Director in Caroline's recent feature with Prolific North, full of insight and experience—from high-stakes event execution and creative client collaborations to behind-the-scenes venue visits and last-minute problem-solving.
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