Client:
Group 1 Auto UK
Event:
Next Level Leadership Conference
Overview:
XSEM partnered with Group1 to deliver a dynamic and engaging two-day conference at Telford International Centre. Under the theme "1 Way to Win," the event brought together delegates for an insightful main plenary, networking opportunities, and an evening awards dinner on Day 1, followed by a series of in-depth breakout sessions on Day 2.
Our creative team was tasked with developing a cohesive event identity, ensuring it was seamlessly integrated across venue branding, motion graphics, and award visuals.
The approach
To create an impactful and immersive experience, we developed a bespoke event identity centred around the "1 Way to Win" theme. This identity was consistently applied throughout all aspects of the conference, including print and digital signage. Engaging and high-energy motion graphics were developed for the main plenary sessions, as well a separate identity and bespoke visuals for the evening awards ceremony.
Beyond creative execution, logistical planning was a crucial element of the event’s success. Our team built all of the main show content and worked closely with key stakeholders to refine and edit their presentations leading up to the event. Weekly client calls ensured alignment and progress tracking, allowing us to address any updates or changes efficiently. This meticulous coordination enabled a seamless event flow from setup to breakdown, with careful planning of plenary sessions, networking opportunities, and breakout discussions.
The experience
The event ran exceptionally smoothly, providing attendees with a seamless and engaging experience. The main plenary, built around the "1 Way to Win" theme, set the stage for key business discussions and allowed for networking opportunities across the business. The evening awards dinner was a highlight, enhanced by high-quality motion graphics that added an extra layer of prestige.
On the second day, attendees participated in insightful and interactive breakout sessions, allowing them to delve deeper into critical business topics in a more focused setting.
The results
The flawless execution of the event ensured a smooth experience for both attendees and speakers, with positive feedback highlighting the professional branding, engaging content, and well-structured flow of the conference.
More importantly, the conference successfully facilitated knowledge sharing and networking, making a valuable contribution to the wider business objectives of Group1.